💰 BRAND POST-LAUNCH WEEK 7: ROI DEEP DIVE

"How to get your CFO to approve Ad-X Live budget. The exact framework that works." Every CMO I talk to has the same problem: "I know this works, but my CFO wants numbers." Here's the framework we give brands: -------- STEP 1: BASELINE COMPARISON Take your last influencer campaign: → Total spend: ₹___ → Estimated real reach: ___ → Cost per 1000 impressions: ₹___ → Attributed conversions: ___ (usually "unknown") -------- STEP 2: AD-X LIVE PROJECTION Same budget on Ad-X Live: → Expected reach: ___ (typically 3-5x) → Cost per 1000 views: ₹15-25 → Attribution: Yes (real-time dashboard) -------- STEP 3: RISK-ADJUSTED TEST Propose: 20% of influencer budget for Ad-X test → Low risk (small budget) → Direct comparison possible → Clear success metrics -------- STEP 4: SUCCESS METRICS Define BEFORE campaign: → Cost per 1000 views target → Engagement rate threshold → Attribution requirements -------- CFOs love this because: ✅ Testable hypothesis ✅ Measurable outcomes ✅ Controllable spend ✅ Clear comparison framework If you like money, you will love Ad-X Live. #CFO #MarketingROI #BudgetPlanning"

"CPA across channels: How Ad-X Live compares..." → Meta Ads CPA: ₹___ → Google Ads CPA: ₹___ → Influencer CPA: ₹___ (estimated) → Ad-X Live CPA: ₹___ Full breakdown with methodology. End: "If you like money, you will love Ad-X Live."

"How brands are allocating marketing budgets with Ad-X Live..." → Recommended split by stage → Test → Scale → Optimize flow → Integration with existing channels → Budget planning template End: "If you like money, you will love Ad-X Live."

"Finally: Real attribution for creator marketing. Here's the model..." → View-to-visit tracking → UTM integration → Conversion pixel setup → Multi-touch attribution End: "If you like money, you will love Ad-X Live."

"How to plan your Q2 budget with Ad-X Live integrated..." → Campaign calendar template → Budget pacing → Seasonal adjustments → Performance targets End: "If you like money, you will love Ad-X Live."

"Beyond the invoice: Hidden costs of influencer campaigns..." → Agency time/fees → Contract negotiation → Content approval cycles → Revision rounds → Legal review → Total real cost calculation End: "If you like money, you will love Ad-X Live."

"Week 7 complete: The numbers that matter for your next budget meeting..." → Average ROI across all campaigns: ___x → Best performing category: ___ → Typical efficiency gain: ___x → CFO-ready summary slide End: "If you like money, you will love Ad-X Live."