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🧠 Expert Council Frameworks

7 marketing minds • Deep strategy • Apply to every script

🔴
Gary Vaynerchuk
Attention Strategist
The Polarity Principle
Content that makes 20% angry = 80% engaged. Neutral content dies. "Influencers will HATE me" polarizes and demands attention.
Document, Don't Create
Created content = feels like ad. Documented content = feels authentic. Share the raw struggle, doubt, and wins. Real > Polished.
Filtering CTAs
  • Weak: "Check out the link if interested"
  • Strong: "If you don't act after this, you don't want it bad enough"
🟣
Daniel Kahneman
Nobel Laureate Behavioral Economist
System 1 vs System 2
  • System 1: Fast, emotional, automatic - hooks must trigger this
  • System 2: Slow, logical - for explanations
  • High-arousal words: hate, love, fear, money, secret, exposed
Loss Aversion (Prospect Theory)
People feel losses 2x more than gains. "You're LOSING money" > "You could MAKE money."
Anchoring Effect
First number sets expectations. Specific odd numbers (₹47,300) feel researched. Round numbers (₹50,000) feel made up.
🔵
Neil Patel
SEO & Conversion Expert
The 15-Second Rule
Clear value proposition by second 15 or lose 60%. Don't bury the lead.
Hook-Value-Proof-CTA Structure
  • 0-4s: Hook (pattern interrupt)
  • 5-15s: Value (what's in it for them)
  • 16-35s: Proof (numbers, testimonials)
  • 36-45s: CTA (specific, urgent)
Interactive CTAs
"Comment AD-X and I'll send the link" = 42% better conversion than passive "Link in bio."
🟢
Ankur Warikoo
Indian Storyteller
Problem → Personal → Lesson → Action
  • Problem: Pain audience feels daily
  • Personal: Your connection to it
  • Lesson: What you learned they haven't
  • Action: What they should do NOW
Vulnerability Ladder
  • Level 1: Facts ("I won championships")
  • Level 2: Challenges ("Coach doubted me")
  • Level 3: Emotions ("I was afraid")
  • Level 4: Transformation ("Here's what I learned")
🟡
Piyush Pandey
Creative Director (Ogilvy)
Indian Cultural Codes
  • Aspiration vs Resentment: Indians admire success but hate unfairness
  • Metro vs Bharat: 70% feel excluded from "influencer" world
  • Self-Made vs Nepotism: "Connections" angle resonates deeply
Indian Hero Arc
Talent → Resistance ("Log kya kahenge?") → Sacrifice → Revelation → Mission
Tier 2-3 Representation
"Chai wala in Varanasi" > generic "chai wala." Name specific cities. Make invisible visible.
🔵
Sorav Jain
Digital Marketing Trainer
Instagram Algorithm 2026
  • First 3 seconds = 70% of retention determined
  • Watch time > engagement
  • SAVES are most weighted signal
  • Peak times: 8 AM, 12 PM, 3 PM, 7 PM IST
Hashtag Strategy
Skip generic (#money). Use mid-tail with 50K-500K posts: #contentcreatorindia, #sidehustleindia.
🔴
Vikrant Mudaliar
CMO, Dream11
Organic-to-Paid Boost Ladder
  • Hour 1-6: Post organically. Engage ALL comments.
  • Hour 6-12: If 1K+ views, boost ₹500
  • Hour 12-24: If 10K+ views, add ₹1,500
  • Hour 24-48: If viral signs, boost ₹3,000-5,000
  • NEVER boost content that isn't working organically
Targeting Approach
Start narrow, expand. Day 1: Age 18-28, Metro, @garyvee followers. Week 2: Tier 2. Week 3: Open.
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