💰 Media Buying Plan
₹1.5 Lakh total budget • 30 days • Optimized for conversion
Budget Allocation
| Platform |
Daily |
Weekly |
30-Day |
% |
| Instagram |
₹2,500 |
₹17,500 |
₹75,000 |
50% |
| YouTube |
₹1,000 |
₹7,000 |
₹30,000 |
20% |
| LinkedIn |
₹750 |
₹5,250 |
₹22,500 |
15% |
| Twitter/X |
₹500 |
₹3,500 |
₹15,000 |
10% |
| Reserve |
- |
- |
₹7,500 |
5% |
| TOTAL |
₹4,750 |
₹33,250 |
₹1,50,000 |
100% |
Key Principle: Never boost content that isn't working organically.
The 6-hour test determines if content deserves paid amplification.
Week-by-Week Strategy
Week 1: Launch (₹30K)
- Focus: Founder story + product announcement
- Primary: Instagram Reels (60%)
- Challenge: ₹50K prize (separate)
Week 2: Education (₹35K)
- Focus: Tutorials + success stories
- Double down on Week 1 winners
- Challenge: ₹1L prize
Week 3: Viral (₹40K)
- Focus: Case studies + press
- Scale top performers
- Challenge: ₹2L prize
Week 4: Finale (₹45K)
- Focus: 100K milestone
- All platforms optimized
- Challenge: ₹5L prize
Targeting Matrix
Instagram (Creators)
| Age |
18-32 |
| Location |
India - Metro + Tier 2 |
| Interests |
Content creation, Side hustle, Make money online |
| Behaviors |
@garyvee, @ankurwarikoo, @beerbiceps followers |
LinkedIn (Brands)
| Job Titles |
CMO, Marketing Manager, Brand Manager |
| Industries |
Consumer, E-commerce, F&B, Retail |
| Company Size |
50-1000 employees |
Boost Ladder Protocol
| Time |
Condition |
Action |
| Hour 0-6 |
Just posted |
Organic only. Reply ALL comments. |
| Hour 6 |
1K+ views |
Boost ₹500 |
| Hour 12 |
10K+ views |
Add ₹1,500 |
| Hour 24 |
50K+ or 100+ shares |
Add ₹3,000-5,000 |
Rule: If post doesn't hit 1K views in 6 hours organically, do NOT
boost. Create better content.