🐦 Twitter/X Threads - ALL 30 DAYS

1/The influencer marketing industry is BROKEN. Not "needs improvement." BROKEN. Here's why, with actual data: 🧵

2/Indian influencer marketing: ₹15,000 crore annually. Average tracked ROI: 1.5x. Compare to Google/Meta ads: 4-8x ROI. Why the gap?

3/Influencer = attention. Attention ≠ action. You're paying for eyeballs, not wallets.

4/Math on a ₹5L influencer campaign: 1M followers → 10% see it → 100K impressions → 1-2% engage → 1000-2000 actions. Cost: ₹250-500 per action. BEFORE they buy.

5/Dirty secret: 40-60% of influencer followers are FAKE. Purchased bots. Inactive accounts. You're paying for ghosts.

6/Enter Ad-X Live. Model: • Brands define campaign • Creators (ANYONE) make content • We track views • Creators get paid per view • If target not met, brand refunded

7/Math on ₹50K Ad-X campaign: 500 creators × ₹100 each × 10K views avg = 5M views. Cost per view: ₹0.01. Compare to ₹5/view for influencer. 500x more efficient.

8/"Why trust 500 random creators?" Because they show your product to FRIENDS. Friend recommendations convert 10x better than celebrity endorsements.

9/My background: 11x national badminton champion. 7 medals. 19 countries. Sports taught me: The scoreboard doesn't lie. Views don't lie either.

10/Launching TODAY. ₹0 marketing spend. Pure organic. Let's see if the idea spreads on merit. Link in bio. Let's go. 🏸

1/I won 11 national championships in badminton. Then quit to build a marketing app. Everyone thought I was insane. Here's why I did it: 🧵

2/Lesson 1: The scoreboard doesn't care who you are. Rich kid vs poor kid? Same rules. You win or you don't. Business should work the same way.

3/Lesson 2: Underdogs CAN win. At 17, I faced a 6'2" player. I'm 5'7". Studied his weaknesses for 3 days. Won in straight sets. Strategy > size.

4/Lesson 3: Talent without opportunity is wasted. In 19 countries, I met incredible athletes who never got a chance. Wrong place. Wrong time.

5/The creator economy is the OPPOSITE of sports. ALL politics. ALL connections. 1% take 99%. Not meritocracy. Oligarchy.

6/So I built Ad-X Live. Views = Money. Same rate for everyone. No follower minimums. The scoreboard for content creators.

7/Day 1: 1,500 creators. ₹0 marketing. Spreading on merit alone. Like a good smash.

8/If you're tired of the creator economy being rigged... Ad-X Live is for you. Link in bio. 🏸

1/Here's what "hustle culture" won't tell you about Day 1 of a startup: 🧵

2/Day 3 numbers: 3,247 creators. ₹87,400 paid. Top earner: ₹12,300 (Pune).

3/But here's the truth: Most creators made ₹200-₹1,500. And that's PERFECT.

4/Day 1 of anything sucks. The ₹200 earners are LEARNING. They're finding what works.

5/They're learning: Which hooks work. Which campaigns pay best. Which times get views.

6/By Week 2? They'll make ₹2,000. By Week 4? ₹10,000+. The system works if you work it.

7/Don't compare your Day 1 to someone else's Day 100. Your first ₹200 is proof the system works.

8/Tomorrow: ₹50,000 Weekend Challenge. Top 10 by views win. Your move. Link in bio.

1/Why gamification works 10x better than discounts. The psychology: 🧵

2/CERTAINTY: "Someone WILL win ₹15,000" beats "You COULD earn money." Certain outcomes drive action.

3/URGENCY: 48-hour deadline. No extensions. Eliminates procrastination.

4/SOCIAL PROOF: Public leaderboard. See real people winning real money. Right now.

5/ACHIEVABLE: Winner needs ~70K views. That's 7 videos with 10K each. Feels doable. Because it IS.

6/STORY: Win or lose, participants have a story. Stories get shared. Free marketing.

7/Current leaderboard (8 hours): #1 Jaipur (400 followers). #2 Mumbai. #3 Lucknow. Small accounts dominating.

8/₹50K Weekend Challenge. 40 hours left. Your move. Link in bio.

1/Happy Republic Day. Today is about equality. Let me tell you how the creator economy fails that ideal: 🧵

2/Mumbai influencer with connections: ₹10 lakh/month. Gorakhpur creator with same talent: ₹0. Only difference? Zip code.

3/That's not the India our founders imagined.

4/₹50K Challenge leaderboard RIGHT NOW: #1 JAIPUR. #3 LUCKNOW. #7 GORAKHPUR. Tier 2-3 cities DOMINATING.

5/On Ad-X Live: Geography doesn't matter. Connections don't matter. Only CONTENT matters. Views = Money.

6/When I represented India in 19 countries, I saw this everywhere: Talent is universal. Opportunity isn't.

7/We're fixing that. One creator at a time. One view at a time.

8/This Republic Day, join the movement. Link in bio. Jai Hind. 🇮🇳

1/₹50K Challenge RESULTS + What we learned: 🧵

2/🥇 Rahul (Jaipur) - 78K views - ₹15,000. Started with 1,100 followers. Made 22 videos.

3/His strategy: "Volume. Video 18 went viral. That wasn't luck - it was probability."

4/🥈 Priya (Lucknow) - 72K views - ₹10,000. 🥉 Amit (Gorakhpur) - 68K views - ₹7,000.

5/WEEK 1 TOTALS: 10,247 creators. ₹8.2 lakh paid. 42 campaigns. ₹0 marketing spend.

6/WHAT WORKED: Gamification. Transparency. Tier 2-3 focus. Founder storytelling.

7/WHAT FAILED: Long tutorials. Feature-focused content. Generic "earn money" messaging.

8/WEEK 2 SHIFT: More creator stories. Less product talk. More proof. Less promise.

9/Week 2: ₹1 LAKH Challenge. Starting Saturday.

10/The journey continues. Building in public. Join us. Link in bio.

1/A brand offered ₹10 lakhs. I said no. Here's why: 🧵

2/They wanted to go "all in." ₹10 lakhs. 500 creators. Big splash.

3/My response: "Start with ₹50,000." They were confused.

4/"Test small. Learn what works. Then scale. ₹10L will get 10x results AFTER learning."

5/Most agencies would take the money. Figure it out later. Blame the platform if it fails.

6/We're playing a different game. Trust > Revenue.

7/Short-term: "Lost" ₹9.5L. Long-term: Gained a partner for life.

8/The best customers are educated customers. They never leave. Link in bio.

1/The best marketing doesn't feel like marketing. It feels like EDUCATION. Thread: 🧵

2/SELLING: "Ad-X Live pays you for views! Sign up now!" Result: Skepticism. Feels like ad.

3/EDUCATING: "3 campaign types that pay most. Number 3 will surprise you..." Result: Value first. Trust earned.

4/The formula: 80% education. 15% entertainment. 5% promotion.

5/Test: "Would I share this if there was no CTA?" If no, rewrite.

6/Week 2 strategy: Creator spotlights. Earning breakdowns. Behind-the-scenes. Real stories.

7/The product sells itself when people understand it.

8/Education > Persuasion. Always. Link in bio.

DAY 9: Why marketing ROI is a lie (attribution breakdown)

DAY 10: Lakshmi's story - housewife, ₹22K, dignity (emotional thread)

DAY 11: Diya's story - student, ₹45K, systems beat talent

DAY 12: ₹1L Challenge Day 2 - leaderboard drama

DAY 13: ₹1L Results - Amit wins ₹30K from Gorakhpur

DAY 14: Week 2 report - 24,800 creators, ₹38.5L paid

1/90% of influencers are overpaid. Here's the math: 🧵

2/Influencer: 1M followers, ₹5L per post. Reach: 100K (10%). Engaged: 1K (1%). Cost per engaged: ₹500.

3/Ad-X Live: Same ₹5L. 500 creators. 25L impressions. 25K engaged. Cost per engaged: ₹20.

4/Same budget. 25x better results. The math doesn't lie.

5/WHY it works: Friend recommendations > Celebrity endorsements. 76% trust peers over influencers.

6/500 unique perspectives > 1 scripted message. Diversity wins.

7/Pay for actual views, not promised reach. Performance-based = no fake metrics.

8/The influencer industrial complex is dying. Micro-creator economy is rising.

9/Which side are you on?

10/Link in bio. Join the future.

DAY 16: Biryani Blues case study - ₹4.7L saved, 42L views for ₹30K

DAY 17: ₹2L Challenge LIVE - Amit vs new challengers

DAY 18: 19 countries lesson - talent is everywhere, opportunity isn't

DAY 19: YourStory feature - press coverage thread

DAY 20: My daily schedule - 5 AM starts, 17-hour days

DAY 21: ₹2L Results - Amit wins again by 800 views! ₹50K

DAY 22: Referral program - earn ₹10K+ without creating content

DAY 23: ₹5L Challenge announcement - ₹1 LAKH first prize!

DAY 24: Valentine's Day 💕 - couple funding wedding from content earnings

DAY 25: 100K countdown - ₹10L giveaway at milestone

DAY 26: WE HIT 100K! 🎉 + ₹5L Challenge finale update

DAY 27: AMIT THREE-PEATS! ₹1 LAKH winner from Gorakhpur 🏆

DAY 28: ₹1 CRORE MILESTONE - 27 days, zero marketing spend

DAY 29: ₹10L giveaway complete - top 100 paid ₹10K each

DAY 30: 30-Day Journey Complete - Zero to ₹1 crore, what's next 🏆