🎭 WEEK 1: SOCIAL MEDIA IS BROKEN

"Look at your feed right now. Ads every 3 posts. Same boring layouts since 2015. Square boxes. Static content. Nothing alive. *[Pause on ugliness]* You swipe for hours through content that looks... the same. Nothing beautiful. Nothing premium. *[Direct look]* What if your social app was actually... beautiful? What if it felt ALIVE? Something's coming. 21 days. You're not a user. You're an Artist."

"Be honest. When was the last time Instagram felt exciting? Open the app. Ad. Suggested post. Ad. Someone you don't follow. Scroll. Scroll. Scroll. Where are your friends? Where's the good content? Where's the BEAUTY? *[Confident]* We built something different. No clutter. No interruptions. Just... art. Coming soon. You're not a user. You're an Artist."

"Your messaging: One app. Your photos: Different app. Your thoughts: Another app. Your voice: Another app. Four apps to do what ONE beautiful app should do. *[Show phone graveyard of apps]* Why? Because no one bothered to build something complete. Until now. *[Tease]* One app. Every way to express yourself. All of it... beautiful. 21 days. You're not a user. You're an Artist."

"Go look at your profile. Square grid. Bio up top. Follower count. Same as everyone. Same as 2016. Same as... boring. *[Show the sameness]* What if your profile actually looked like YOU? What if it was... alive? What if people stopped scrolling because it was too beautiful to leave? *[Tease]* Coming soon. You're not a user. You're an Artist."

"Think about it. When was the last time you opened an app and thought 'wow, this is beautiful'? When did an app make you FEEL something? *[Frustrated scroll through boring apps]* Instagram? Cluttered. WhatsApp? Functional but ugly. Snapchat? Dated design. We've accepted mediocrity. We've settled for 'good enough.' *[Direct look]* What if social media made you feel like you were holding a piece of art? 20 days. You're not a user. You're an Artist."

"Every generation gets their app. Millennials got Facebook. Gen Z got Instagram and Snapchat. What's next? *[Show aging apps]* These apps are 10+ years old. They've stopped innovating. They're living off past glory. *[Confident smile]* The next generation deserves something new. Something premium. Something... alive. It's almost here. You're not a user. You're an Artist."

"Imagine this. You're with friends. You pull out your phone. Something catches their eye. 'Wait, what app is that?' *[Show beautiful interface glimpse]* It's not Instagram. It's not Snapchat. It's something they've never seen. Beautiful. Different. Premium. *[Smile]* That moment is coming. 19 days. You're not a user. You're an Artist."

"Current social media: Static. Boxes. Grids. Nothing moves. *[Show boring static feeds]* What if your feed was ALIVE? Glass that shimmers. Content that breathes. Interactions that feel magical. *[Show movement tease]* Not squares. Not static. Art in motion. Coming soon. You're not a user. You're an Artist."

"Instagram: Made in California. Adapted for India. WhatsApp: Same story. Snapchat: They barely try. *[Show the disconnect]* Foreign products trying to understand us. Getting it wrong. Over and over. *[Pride]* What if your social app was MADE here? By people who understand you. For people like you. भारत से। भारत के लिए। From India. For India. 18 days. You're not a user. You're an Artist."

"Open Instagram. Open Twitter. Open Threads. They all look... similar. *[Show the sameness]* Same layouts. Same patterns. Like everyone copied everyone. Design by committee. Innovation by none. *[Direct look]* What if someone actually tried something NEW? We did. You're not a user. You're an Artist."

"Your phone costs ₹50,000+. Your clothes are curated. Your taste is premium. *[Show premium lifestyle]* But your social apps? Same design every average phone has. Same experience as 2015. *[Frustrated]* You deserve better. You deserve premium. You deserve art. 17 days. You're not a user. You're an Artist."

"For years, we've accepted average. Average design. Average experience. *[Transition]* No more. Something beautiful is coming. Something that makes you FEEL something. Something you'll be proud to use. *[Anticipation build]* 17 days until you see it. 17 days until you feel it. You're not a user. You're an Artist."

REEL 1 (8 AM): "The profile page that makes people stop scrolling." Full script about how profiles are boring, everyone looks the same, teasing a beautiful new profile experience. REEL 2 (12 PM): "Express yourself in ways that don't exist yet." Full script about limited expression (only photos, only videos), teasing new formats. REEL 3 (4 PM): "Your voice. Your art. Your space." Full script about ownership, self-expression, personal space that's actually personal. REEL 4 (8 PM): "16 days to a new standard." Countdown with anticipation building, what's coming.

REEL 1: "We didn't copy anyone. We reimagined everything." Full script about innovation, starting from scratch, vision. REEL 2: "What if your feed was... alive?" Full script about static feeds, animations, glass, movement. REEL 3: "Built for artists. Everyone is an artist." Full script about the Ad-X Artists identity, everyone creates. REEL 4: "15 days." Short punchy countdown with visual tease.

REEL 1: "The app your friends will ask you about." Full script about social proof, curiosity, early adopter status. REEL 2: "Premium isn't a price. It's a feeling." Full script about luxury experience, not luxury cost. REEL 3: "No ads interrupting your art." Full script about clean experience, no sponsored posts. REEL 4: "14 days to Ad-X Artists." Week 1 closing countdown.

REEL 1: "Week 1 complete. The question is planted." Full recap of what we established this week. REEL 2: "Something different is coming." Anticipation, mystery, tease. REEL 3: "14 days until you see it." Countdown with excitement. REEL 4: "You're not a user. You're an Artist." Final tagline reinforcement, CTA to follow.

"Your social media apps look like they were designed by engineers, not artists. *[Show cluttered feeds]* Instagram: Ads every 3 posts. WhatsApp: Green and boring. Snapchat: Same since 2015. We've accepted mediocrity. *[Direct look]* What if someone built social media like it was a piece of art? What if it was beautiful? What if it felt ALIVE? 21 days. We're launching something from India that will make you rethink everything. You're not a user. You're an Artist. Ad-X Artists. Coming soon."

"Three apps to message, post, and share. One beautiful app to do it all. *[Show app switching]* WhatsApp for messages. Instagram for photos. Twitter for thoughts. Three apps. Three experiences. Three compromises. *[Confident]* What if one app did it all? And did it BEAUTIFULLY? No compromises. No clutter. Just art. 20 days. You're not a user. You're an Artist."

DAY 3: "Made in India. Not adapted for India. Built by people who understand you. For you." DAY 4: "What if your profile was so beautiful people couldn't scroll past? Premium aesthetics, alive." DAY 5: "We didn't look at competitors. We looked at what social media SHOULD feel like." DAY 6: "Glass. Light. Motion. Art. This is what your social media should be." DAY 7: "14 days to Ad-X Artists. Week 1 complete. Are you ready to become an Artist?" ALL END: "You're not a user. You're an Artist."

Social media design stopped evolving. Look at Instagram in 2015 vs 2024. Same grid. Same profile. Same experience. Just more ads. -------- The biggest platforms have 2+ billion users. They've stopped innovating. Why bother? You'll use them anyway. -------- But here's what I've observed: → Gen Z is bored → Premium users want premium experiences → Everyone is tired of clutter -------- We're building something from India. Not an adaptation of a foreign product. Not a copy of Instagram with a different logo. Something genuinely new. Designed for people who care about aesthetics. Built for people who create. Made for artists. 21 days to launch. You're not a user. You're an Artist. #SocialMedia #ProductDesign #MadeInIndia

DAY 2: "Why hasn't anyone reimagined social media?" Industry analysis, stagnation, opportunity. DAY 3: "Made in India doesn't mean adapted for India." Pride angle, understanding local users. DAY 4: "The premium gap in social apps." Everyone has a premium experience in other products, why not social? DAY 5: "Design thinking applied to social media." Our approach, first principles. DAY 6: "What Gen Z actually wants from social." Research-backed insights. DAY 7: "Week 1 recap: The case for a new social platform." Summary, anticipation. ALL END: "You're not a user. You're an Artist."

DAY 1 THREAD: "Social media design is stuck in 2015. Thread on why and what's next." DAY 2 THREAD: "3 apps to do what 1 beautiful app should do. Thread on fragmentation." DAY 3 THREAD: "Made in India. Not adapted. Thread on authentic local products." DAY 4 THREAD: "Premium experience everywhere except social. Thread on the gap." DAY 5 THREAD: "Reimagining social from scratch. Thread on innovation." DAY 6 THREAD: "What if your feed was alive? Thread on animation and life." DAY 7 THREAD: "Week 1 complete. 14 days to something beautiful." ALL END: "You're not a user. You're an Artist."