✨ AD-X ARTISTS: THE SOCIAL CAMPAIGN

"*[Show scrolling through cluttered feed]* Look at your feed right now. Ads every 3 posts. Same boring layouts since 2015. Square boxes. Static content. Nothing alive. *[Pause on ugliness]* You swipe for hours. Through content that looks... the same. Nothing beautiful. Nothing premium. *[Direct look]* What if your social app was actually... beautiful? What if it felt ALIVE? Something's coming. You're not a user. You're an Artist. Ad-X Artists. Coming soon."

"Be honest. When was the last time Instagram felt exciting? *[Show the reality]* Open the app. Ad. Suggested post. Ad. Someone you don't follow. Scroll. Scroll. Scroll. Where are your friends? Where's the good content? Where's the BEAUTY? *[Confident]* We built something different. No clutter. No interruptions. Just... art. Coming soon. You're not a user. You're an Artist."

"*[Show multiple apps]* Your messaging: One app. Your photos: Different app. Your thoughts: Another app. Your voice: Another app. Four apps to do what ONE beautiful app should do. *[Show phone graveyard of apps]* Why? Because no one bothered to build something complete. Until now. *[Tease]* One app. Every way to express yourself. All of it... beautiful. 21 days. You're not a user. You're an Artist."

"Go look at your profile. Square grid. Bio up top. Follower count. Same as everyone. Same as 2016. Same as... boring. *[Show the sameness]* What if your profile actually looked like YOU? What if it was... alive? What if people stopped scrolling because it was too beautiful to leave? *[Tease]* Coming soon. You're not a user. You're an Artist."

DAY 2 (4 Reels): • "When was the last time an app made you FEEL something?" • "Snapchat for Gen Z. Instagram for millennials. What's for the next generation?" • "The app that makes your friends ask 'what is that?'" • "Glass. Animation. Life. Not static squares." DAY 3 (4 Reels): • "Made in India. Not adapted for India." • "Why does every social app look the same?" • "You deserve premium. Not leftover design from 2015." • "Something beautiful is coming." DAY 4 (4 Reels): • "The profile page that makes people stop scrolling." • "Express yourself in ways that don't exist yet." • "Your voice. Your art. Your space." • "18 days to a new standard." DAY 5 (4 Reels): • "We didn't copy anyone. We reimagined everything." • "What if your feed was... alive?" • "Built for artists. Everyone is an artist." • "17 days." DAY 6 (4 Reels): • "The app your friends will ask you about." • "Premium isn't a price. It's a feeling." • "No ads interrupting your art." • "16 days to Ad-X Artists." DAY 7 (4 Reels): • "Week 1 complete. The question is planted." • "Something different is coming." • "14 days until you see it." • "You're not a user. You're an Artist." ALL END: "You're not a user. You're an Artist."

DAY 1: "Your social media apps look like they were designed by engineers, not artists. 40 sec exposing the ugliness of current social media." DAY 2: "Three apps to message, post, and share. One beautiful app to do it all. Teasing the all-in-one approach." DAY 3: "Made in India. Not retrofitted for India. The pride angle." DAY 4: "What if your profile was so beautiful people couldn't scroll past? Premium aesthetics tease." DAY 5: "We didn't look at competitors. We looked at what social media SHOULD feel like. Vision angle." DAY 6: "Glass. Light. Motion. Art. Your new home. Aesthetic preview." DAY 7: "14 days to Ad-X Artists. Week 1 complete. Are you ready?" ALL END: "You're not a user. You're an Artist."

THEME: Showcase the experience (without listing features) DAY 8-14 ANGLES: • "This is what social media should FEEL like." • "Glass and light everywhere. Art in every interaction." • "Your profile. But actually... yours." • "Express yourself in ways that didn't exist before." • "One app. Everything beautiful." • "Say it with your voice. Show it with your style." • "The most beautiful app on your phone." VIBE: - Show glimpses of glassmorphism - Tease animations (things that move, breathe) - Hint at unique formats without listing them - Create desire through aesthetics ALL END: "You're not a user. You're an Artist."

THEME: FOMO + Early Adopter Advantage DAY 15-21 ANGLES: • "7 days to a new era." • "The cool kids will be here first." • "Early adopters become the culture." • "Be there before everyone asks 'what app is that?'" • "Your friends will want what you have." • "Something beautiful launches in 5 days." • "Tomorrow, everything changes." COUNTDOWN: 7-6-5-4-3-2-1... LAUNCH VIBE: - Increasing urgency - FOMO mechanics - Aspirational positioning - Exclusivity of early adoption ALL END: "You're not a user. You're an Artist."

THEME: Celebrate Early Adopters DAY 1-7 POST-LAUNCH: • "Day 1. The artists have arrived." • "First profiles are STUNNING." • "People are already asking 'what app is that?'" • "Your friends are wondering what you're using." • "The new standard is live." • "This is what they've been posting." • "Week 1 complete. The culture is forming." VIBE: - Celebration energy - Show (anonymized) user content - Create FOMO for people not on yet - Community building ALL END: "You're not a user. You're an Artist."

THEME: Migration + New Normal DAY 8-14 POST-LAUNCH: • "People are spending hours here. On purpose." • "Friend groups are moving. Together." • "The conversations are different here." • "When your feed is art, you don't want to leave." • "Instagram feels cluttered now." • "'I can't go back' - early adopter" • "Your new home is ready." VIBE: - Stickiness proof - People staying - Friends migrating together - Old apps feeling outdated ALL END: "You're not a user. You're an Artist."

THEME: Momentum + Future Tease DAY 15-21 POST-LAUNCH: • "Month 1 complete. Just getting started." • "New ways to express yourself... coming." • "The artists are creating things we didn't imagine." • "More formats. More beauty. More coming." • "This is just the beginning." • "What's next? Something even more beautiful." • "Thank you, artists. We're building for you." VIBE: - Gratitude - Momentum - Future tease (including eventual monetization) - Community celebration ALL END: "You're not a user. You're an Artist."