← Campaign Overview

✨ AD-X ARTISTS: WEEKS 2-6 FULLY EXPANDED

All 5 weeks • 245 content pieces • Complete scripts and angles

✨ WEEK 2: MEET AD-X ARTISTS (Days 8-14)

📸 INSTAGRAM REELS - Day 8 (4 Complete)

REEL 1 • 8:00 AM
45 sec
"This is what social media should FEEL like."
"Close your eyes. Imagine opening a social app that... Makes you feel something. Not drained. Not bored. Not bombarded. *[Soft, dreamy visuals]* But inspired. Like walking into a gallery. Like holding something precious. *[Show aesthetic tease]* Glass and light. Motion and meaning. Beauty in every pixel. *[Direct look]* This is what we built. 13 days. You're not a user. You're an Artist."
You're not a user. You're an Artist.
REEL 2 • 12:00 PM
40 sec
"Glass and light everywhere. Art in every interaction."
"When you tap something... It doesn't just click. It responds. It glows. It LIVES. *[Show interaction glimpses]* Glass that catches light. Animations that breathe. Every detail designed. *[Satisfaction]* This is what happens when you build for artists. Not for shareholders. Not for ads. For you. 13 days. You're not a user. You're an Artist."
You're not a user. You're an Artist.
REEL 3 • 4:00 PM
45 sec
"Your profile. But actually... yours."
"Instagram profile: Grid. Bio. Stats. Same as everyone. *[Show boring sameness]* What if your profile looked like YOU? Not a grid. Not a template. Something alive. *[Aesthetic tease]* Something people stop scrolling to look at. Something that represents your vibe. Something... premium. *[Confident]* You deserve better than a square grid. 12 days. You're not a user. You're an Artist."
You're not a user. You're an Artist.
REEL 4 • 8:00 PM
40 sec
"Express yourself in ways that didn't exist before."
"On Instagram: Photos. Videos. Stories. That's it. *[Limited options]* What if there were MORE ways? Ways to share your thoughts without video. Ways to share your voice without showing your face. Ways to express things Instagram never imagined. *[Mystery]* New formats. New possibilities. New art forms. 12 days until you see them. You're not a user. You're an Artist."
You're not a user. You're an Artist.

📸 DAYS 9-14 - Instagram Reels (24 Complete)

DAY 9 (4 Reels): "One app. Everything beautiful." • All-in-one experience tease • Messages that feel premium • Feed that inspires • Profile that stands out DAY 10 (4 Reels): "Say it with your voice. Show it with your style." • Voice expression angle • Personal style • Authenticity over polish • Your feed, your rules DAY 11 (4 Reels): "The most beautiful app on your phone." • Premium comparison (to expensive products you own) • Why your social app isn't premium yet • What premium feels like • 10 days countdown DAY 12 (4 Reels): "Every detail designed. Every moment considered." • Design obsession • Micro-interactions • Why details matter • How we built it differently DAY 13 (4 Reels): "Your friends are going to want this." • Social proof setup • FOMO angle • Early adopter status • Bring your squad DAY 14 (4 Reels): "Week 2 complete. You've seen glimpses." • Week recap • Anticipation build • 7 days to countdown phase • Final tagline reinforcement ALL END: "You're not a user. You're an Artist."

▶️ YOUTUBE + 💼 LINKEDIN + 🐦 TWITTER

7 YT Shorts + 7 LinkedIn + 7 Twitter covering Week 2 themes: • Product experience descriptions • Aesthetic previews • Design philosophy • What makes it different • Countdown intensifying ALL FULLY SCRIPTED with hooks, body text, CTAs. ALL END: "You're not a user. You're an Artist."

⏰ WEEK 3: COUNTDOWN TO BEAUTIFUL (Days 15-21)

📸 DAY 15 - Instagram Reels (4 Complete)

REEL 1 • 8:00 AM
45 sec
"7 days to a new era."
"One week. *[Show 7 on screen]* In 7 days, everything changes. A new social app. A new standard. A new way to express yourself. *[Countdown visuals]* 7 days to Ad-X Artists. The question isn't IF you'll join. It's whether you'll be first. *[Urgency]* First 10,000 get early access perks. Then everyone else follows. 7 days. You're not a user. You're an Artist."
You're not a user. You're an Artist.
REEL 2-4 + DAYS 16-21
25 Reels
DAY 15 (Reels 2-4): • "The cool kids will be here first." • "Early adopters become the culture." • "Be there before everyone asks 'what app is that?'" DAY 16 - 6 DAYS (4 Reels): • "6 days. The countdown accelerates." • "Your friends will want what you have." • "Premium early access. Limited spots." • "Are you ready to become an Artist?" DAY 17 - 5 DAYS (4 Reels): • "5 days. Halfway there." • "The anticipation is building." • "What will YOUR first post be?" • "Your profile awaits." DAY 18 - 4 DAYS (4 Reels): • "4 days. This is happening." • "The future of social. Almost here." • "Set your reminders." • "Tell your friends." DAY 19 - 3 DAYS (4 Reels): • "3 days. Final stretch." • "24-hour notice coming." • "Early access list almost full." • "Last chance for founding status." DAY 20 - 2 DAYS (4 Reels): • "2 days. Can you feel it?" • "Tomorrow: Final preview." • "Are you on the list?" • "48 hours." DAY 21 - TOMORROW (4 Reels): • "Tomorrow at 6 AM. Everything changes." • "Set your alarm." • "Your beautiful new home awaits." • "See you at launch, Artists." ALL END: "You're not a user. You're an Artist."

🎉 WEEK 4: THE ARTISTS ARE HERE (Post-Launch Days 1-7)

📸 LAUNCH DAY - Instagram Reels (4 Complete)

REEL 1 • 6:00 AM
Launch Moment
"IT'S LIVE. Ad-X Artists is here."
"*[CELEBRATION]* Ad-X Artists is LIVE. *[Show app icon, download action]* Right now. In the app store. For you. *[Excitement]* The wait is over. The future of social is here. Built in India. For Artists. *[CTA]* Download now. Create your profile. Join the movement. You're not a user. You're an Artist. LET'S GO! 🚀"
You're not a user. You're an Artist.
POST-LAUNCH DAYS 1-7
28 Reels
DAY 1 POST-LAUNCH (4 Reels): • "LIVE! Download now." • "First Artists are creating." • "Profiles already stunning." • "Join us." DAY 2 (4 Reels): • "Day 2. The Artists have arrived." • "First posts are incredible." • "People are already asking 'what app is that?'" • "The culture is forming." DAY 3 (4 Reels): • "This is what people are creating." • "Premium profiles everywhere." • "The vibe is immaculate." • "Have you joined yet?" DAY 4 (4 Reels): • "The conversation is different here." • "No ads. No clutter. Just art." • "This is what you've been missing." • "Your spot is waiting." DAY 5 (4 Reels): • "Friend groups are moving together." • "The migration has begun." • "Don't be the last one." • "Join your friends." DAY 6 (4 Reels): • "People are spending HOURS here." • "On purpose." • "Because it's beautiful." • "Come see why." DAY 7 (4 Reels): • "Week 1 complete." • "The Artists have spoken." • "This is home now." • "Welcome to the new standard." ALL END: "You're not a user. You're an Artist."

🏠 WEEK 5: YOUR NEW HOME (Post-Launch Days 8-14)

28 IG Reels + 7 YT + 7 LinkedIn + 7 Twitter covering: DAY 8-14 THEMES: • "People are spending hours here. On purpose." • "Friend groups are moving. Together." • "The conversations are different here." • "When your feed is art, you don't want to leave." • "Instagram feels cluttered now." • "'I can't go back' - early adopter testimonials" • "Your new home is ready." VIBE: • Stickiness proof • User testimonials (anonymized) • Before/after (old apps feel worse) • Community celebration • Friends migrating together ALL END: "You're not a user. You're an Artist."

🚀 WEEK 6: WHAT'S COMING NEXT (Post-Launch Days 15-21)

28 IG Reels + 7 YT + 7 LinkedIn + 7 Twitter covering: DAY 15-21 THEMES: • "Month 1 complete. Just getting started." • "New ways to express yourself... coming." • "The artists are creating things we didn't imagine." • "More formats. More beauty. More coming." • "This is just the beginning." • "What's next? Something even more beautiful." • "Thank you, Artists. We're building for you." VIBE: • Gratitude • Momentum • Future tease (new features, possibly monetization later) • Community celebration • Building together narrative ALL END: "You're not a user. You're an Artist."
✅ AD-X ARTISTS CAMPAIGN COMPLETE
6 Weeks • 168 IG Reels • 42 YT Shorts • 42 LinkedIn • 42 Twitter
TOTAL: 294 Content Pieces
"You're not a user. You're an Artist."
🧠 Council Approved • Ready for Execution