📉 BRAND PRE-RELEASE WEEK 1: THE PROBLEM

Indian brands spent ₹15,000 crore on influencer marketing last year. Average tracked ROI: 1.5x. Compare that to: → Google Ads: 4-8x ROI → Email Marketing: 36x ROI → Influencer Marketing: 1.5x ROI Why is this happening? -------- THE HIDDEN COSTS: 1. FAKE FOLLOWERS 40-60% of influencer followers are purchased bots or inactive accounts. When you pay for "1M reach," you're often paying for 400-600K ghosts. 2. AGENCY COMMISSIONS Standard agency takes 30-40% off the top. ₹10 lakh budget = ₹4 lakh to agency before any content is created. 3. NO REAL ATTRIBUTION "Brand lift" studies can't show you which influencer drove which sale. You're flying blind. 4. CREATIVE MISMATCH One influencer's audience ≠ your customer. Spray and pray isn't strategy. -------- THE UNCOMFORTABLE TRUTH: Most CMOs know this is broken. But the alternative wasn't clear. Until now. We're building something that fixes all four problems. Pay per VIEW - not per post. Real attribution. No agency middlemen. Verified human engagement only. Launching in 28 days. If you're a brand wasting money on influencer marketing... DM me. I'll show you the data on what we're building. If you like money, you will love Ad-X Live. #InfluencerMarketing #MarketingROI #D2CIndia

We ran an audit on 50 influencers that brands commonly work with. The results: → Average fake follower rate: 47% → Engagement from real accounts: Under 3% → Cost per REAL impression: 5x what brands think Here's what's happening: INFLUENCERS BUY FOLLOWERS. It's an open secret. Follower farms in Bangladesh, Indonesia, and Russia sell followers at: → ₹500 per 10,000 followers → ₹2,000 per 100,000 followers An influencer can "build" 500K followers for under ₹10,000. Then charge brands ₹5-10 lakhs for posts. THE MATH BRANDS DON'T SEE: You pay: ₹5 lakhs Reach promised: 500K Actual humans reached: 200K (generous) Real engagement: 5,000 Cost per engaged user: ₹100 Compare to Meta ads: Cost per engaged user: ₹5-15 YOU'RE OVERPAYING BY 10-20x. -------- We're building a platform where: • Every view is verified human • Pay per actual view, not follower count • Same rate for chai wala or celebrity • Real attribution to purchases 28 days to launch. CMOs tired of wasting budgets: Let's talk. If you like money, you will love Ad-X Live. #FakeFollowers #MarketingFraud #InfluencerMarketing

"Your influencer agency takes 40% before a single piece of content is made. Here's the breakdown..." → How ₹10L budget becomes ₹5L actual reach → The hidden fees nobody talks about → Why agencies love the current broken system → How to calculate your TRUE cost per impression End with: "If you like money, you will love Ad-X Live."

"'Brand lift' is how agencies hide that they can't prove ROI. Here's what real attribution looks like..." → Why influencer ≠ trackable sales → The "vibes" measurement problem → How to demand real metrics → What proper attribution infrastructure looks like End with: "If you like money, you will love Ad-X Live."

"We compared 1 macro-influencer (₹5L) vs 500 micro-creators (₹10K each). The results were shocking..." → Micro-creator content: 3x more authentic sentiment → Reach: 2x more actual engagement → Cost: Same budget, better distribution → Why brands are scared to try this End with: "If you like money, you will love Ad-X Live."

"Your next 100M customers are in Tier 2-3 India. But you're paying Mumbai influencers to reach them..." → Tier 2-3 creator authenticity advantage → Why local creators outperform celebrity endorsements → The untapped talent pool brands ignore → How to access authentic regional reach End with: "If you like money, you will love Ad-X Live."

"Week 1: We exposed the ₹15,000 crore problem. Week 2: We reveal the solution..." → Recap of all data points shared → Engagement metrics from the posts → CMOs who reached out → Tease of the solution coming next week End with: "If you like money, you will love Ad-X Live."

1/ Your influencer marketing budget is 40% wasted. I ran the numbers. Here's the data nobody wants you to see: 🧵 2/ Indian brands spent ₹15,000 crore on influencer marketing last year. Average ROI: 1.5x. Google Ads: 4-8x. Email: 36x. Influencer: 1.5x. 3/ Why so bad? Problem 1: FAKE FOLLOWERS 40-60% of influencer followers are bots. You're paying for ghosts. 4/ Problem 2: AGENCY FEES Standard agency: 30-40% commission. ₹10L budget = ₹4L to agency before content. 5/ Problem 3: NO ATTRIBUTION "Brand lift" is code for "we can't prove it worked." Flying blind. 6/ Problem 4: MISMATCH One influencer ≠ your customer. Spray and pray ≠ strategy. 7/ Most CMOs know this. But what's the alternative? 8/ We're building one. Pay per VIEW. Verified humans only. No agency middlemen. Real attribution. 9/ Launching in 28 days. CMOs tired of waste: DM me. 10/ If you like money, you will love Ad-X Live.

DAY 2: "I audited 50 top Indian influencers. 47% average fake followers. Thread with data." DAY 3: "The agency commission breakdown - where your ₹10L actually goes. Thread." DAY 4: "Why 'brand lift' is a scam measurement. Thread with alternatives." DAY 5: "500 micro-creators vs 1 macro-influencer. Same budget. Results thread." DAY 6: "Tier 2-3 India: The authentic reach brands are missing. Thread." DAY 7: "Week 1 recap: The problem is clear. Solution drops next week. Thread." ALL END WITH: "If you like money, you will love Ad-X Live."

*[Data visualization on screen]* "₹15,000 crore spent on influencer marketing in India. Average ROI: 1.5x. Compare: • Google Ads: 4-8x • Email: 36x Why so broken? *[Show list]* • 40-60% fake followers • 30-40% agency commissions • Zero real attribution *[Confident]* We're building the fix. 28 days."

*[Show audit results]* "The influencer industry's dirty secret: Follower farms sell followers for: • ₹500 per 10,000 • ₹2,000 per 100,000 An influencer can build 500K followers for ₹10,000. Then charge brands ₹5 lakhs per post. *[Calculator on screen]* You think you're paying ₹10 per 1000 views. You're actually paying ₹100+. *[Direct look]* We're fixing this."

DAY 2 (2 Reels): • "Agency commissions explained - where your ₹10L really goes" • "The attribution black hole - why you can't track ROI" DAY 3 (2 Reels): • "500 micro-creators vs 1 macro influencer - the math" • "Why brands overpay by 10-20x for influencer reach" DAY 4 (2 Reels): • "Tier 2-3 India: The authentic reach you're missing" • "Local creators outperform celebrities - data proof" DAY 5 (2 Reels): • "The ₹15,000 crore problem nobody talks about" • "What real marketing attribution looks like" DAY 6 (2 Reels): • "CMOs know it's broken. Here's why they can't fix it." • "The alternative is coming - sneak peek" DAY 7 (2 Reels): • "Week 1 data recap for brands" • "Next week: The solution revealed" ALL END WITH: "If you like money, you will love Ad-X Live."

DAY 1: "Influencer marketing ROI is 1.5x. Email is 36x. Here's why." DAY 2: "47% fake followers on average - audit results" DAY 3: "Agency commissions eating 40% of your budget" DAY 4: "500 micro-creators beat 1 macro influencer - the data" DAY 5: "Tier 2-3 creators deliver more authentic reach" DAY 6: "Why 'brand lift' is a fake metric" DAY 7: "Week 1 recap - the problem is clear" ALL END WITH: "If you like money, you will love Ad-X Live."