💼 BRAND COUNCIL: B2B MARKETING STRATEGY

Target: CMOs, Brand Managers, D2C Founders, Marketing Heads • Goal: Brand partnerships + Campaign budgets

"If you like money, you will love Ad-X Live."

For brands: 25x more efficient than influencer marketing

🎯 THE BRAND OPPORTUNITY

WHY BRANDS SHOULD CARE:

• Influencer marketing ROI: 1.5x average
• Ad-X Live model ROI potential: 5-10x (pay per view)
• No more 40% agency commissions
• No more fake followers
• 500 micro-creators > 1 macro-influencer
• Real attribution, real results

BRAND PAIN POINTS WE SOLVE:
1. Overpaying influencers with fake followers
2. Can't measure real ROI
3. Agency fees eating budgets
4. No access to authentic Tier 2-3 creators
5. Lack of scale + authenticity combo

👥 BRAND COUNCIL (B2B Focus)

🔵 Raja Rajamannar

CMO Mastercard • Marketing Transformation

"Brands need PROOF, not promises. Lead with data, case studies, ROI calculations. B2B sales is logic-first."

🟠 Vivek Bhargava

CEO iProspect India • Performance Marketing

"D2C brands in India are desperate for alternatives to influencer waste. Position as the performance solution."

🔵 Jio Marketing Team

Mass Market B2B Strategy

"Target D2C brands first - they're agile, data-driven, hungry for ROI. Then move to enterprise."

🟢 Aditya Ghosh

Former IndiGo CEO • Business Growth

"Unit economics matter. Show brands EXACTLY what they pay per view, per engagement, per conversion."

🔵 Neil Patel

SEO & Digital Marketing Expert

"LinkedIn is your primary channel for B2B. Long-form thought leadership + data = CMO attention."

🟣 McKinsey Marketing Practice

Enterprise Strategy Framework

"Frame as marketing transformation, not just a tool. 'The future of brand-creator relationships.'"

📊 8-WEEK BRAND CAMPAIGN STRUCTURE

PRE-RELEASE (4 Weeks):
Week 1: "The Problem" - Why influencer marketing is broken (data-heavy)
Week 2: "The Solution" - How Ad-X Live fixes it for brands
Week 3: "The Proof" - Beta brand results + case studies
Week 4: "The Opportunity" - Early brand partnership benefits

POST-RELEASE (4 Weeks):
Week 5: "Launch Results" - Real campaign data from Day 1
Week 6: "Case Studies" - Deep dives on successful brands
Week 7: "ROI Deep Dive" - The math that makes CFOs happy
Week 8: "Scale" - Why brands are switching budgets to Ad-X

📱 CONTENT PER WEEK (Brand-focused)

WEEKLY CONTENT OUTPUT:

LinkedIn: 7 posts/week (PRIMARY B2B channel) - Thought leadership, data, case studies
Twitter/X: 7 threads/week - Quick takes, data points, engagement
Instagram: 14 reels/week - Repurposed for brand managers on IG
YouTube: 7 shorts/week - Explainers, proof points

🎬 KEY MESSAGES FOR BRANDS

"25x more efficient than traditional influencer campaigns"
"Pay per VIEW, not per POST - real attribution"
"500 authentic micro-creators > 1 overpriced influencer"
"No more 40% agency commissions eating your budget"
"Access Tier 2-3 India authenticity at scale"
"Verified views only - no fake followers"
"Campaign live in 24 hours, not 3 weeks"

💼 BRAND COUNCIL: B2B MARKETING STRATEGY

🎯 THE BRAND OPPORTUNITY

👥 BRAND COUNCIL (B2B Focus)

📊 8-WEEK BRAND CAMPAIGN STRUCTURE

📱 CONTENT PER WEEK (Brand-focused)

🎬 KEY MESSAGES FOR BRANDS

📁 BRAND CONTENT SECTIONS

📉 Week 1: The Problem

💡 Week 2: The Solution

📊 Week 3: The Proof

🤝 Week 4: The Opportunity

🚀 Week 5: Launch Results

📈 Week 6: Case Studies

💰 Week 7: ROI Deep Dive

📊 Week 8: Scale