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🧠 EXPERT COUNCIL: FINAL STRATEGY

17 Expert Minds • "Big Shadow" Positioning Approved • Tagline Mandated

"If you like money, you will love Ad-X Live. Launching soon."
👆 END EVERY PIECE OF CONTENT WITH THIS

👥 THE FULL COUNCIL (17 Members)

🟡 Jimmy Donaldson (MrBeast)
World's #1 YouTuber • Viral Content Mastermind
"Every video needs a REASON to share. The tagline is perfect - it's a PROMISE. End every single piece with it."
🔵 Jio Marketing Team
Akash Ambani's Vision • Mass Market Mastery
"We launched as 'FREE data for India.' Position as ABUNDANCE. 'Everyone can finally earn.' Mass market Day 1."
🔵 Neil Patel
Global SEO & Digital Marketing
"Mystery + consistent branding. The tagline creates recall. Every impression should end the same way."
🟣 Daniel Kahneman
Nobel Laureate • Behavioral Economics
"'If you like money...' uses commitment consistency. Anyone who agrees with the premise is primed to act."
🔴 Gary Vaynerchuk
VaynerMedia • Attention Strategy
"The tagline is STICKY. Put it everywhere. Raw content + consistent ending = brand recall at scale."
🟠 Piyush Pandey
India's Top Creative Director
"Indians are direct about money. Don't overthink. 'If you like money' is honest. It works."
🩷 Anjula Acharia
Celebrity Maker • Priyanka's Manager
"The tagline positions creators as the winners. Build the movement around their potential success."
🟢 Rory Sutherland
Behavioral Science Marketing
"'If you like money' is a filter. Only interested people engage. Self-selecting audience."
🔵 Bozoma Saint John
CMO Netflix • Tech Marketing
"Consistent endings across platforms create a signature. When people hear it, they know it's Ad-X."

✅ COUNCIL APPROVAL: CONTENT REVIEW

✅ BIG SHADOW POSITIONING - APPROVED
✅ TAGLINE MANDATE - APPROVED
✅ CONTENT QUALITY - APPROVED WITH ADDITIONS

🎬 FINAL CONTENT MANDATE

EVERY PIECE OF PRE-RELEASE CONTENT MUST:

1. Use "WE" not "I" throughout
2. Imply global team scale without specific numbers
3. Position as Indian underdog with serious resources
4. End with: "If you like money, you will love Ad-X Live. Launching soon."
5. Feature Tier 2-3 city representation (70%)
6. Code-switch Hindi/English naturally
7. Leave specific numbers to imagination (team size, investment)
"If you like money, you will love Ad-X Live. Launching soon."
→ VIEW WEEK 1 CONTENT →