← Council Meeting

🔥 PRE-RELEASE WEEK 1: THE MISSION

Positioning: Indian underdog with global resources • Cast a BIG SHADOW • "We" not "I" • 28 IG + 7 YT + 7 LI + 7 TW

📸 INSTAGRAM REELS (28 Complete)

📅 DAY 1: THE ANNOUNCEMENT
4 Reels • 30-45 sec
REEL #1 • 8:00 AM • 35 sec
"We're building something from India that will change the creator economy globally. And we're not playing small."
*[Cinematic shots: Team working, multiple screens, global feel]* "This is Ad-X Live. Built in India. Built for the world. We've assembled talent from across countries. We're investing serious resources. We're not here to participate in the creator economy. We're here to FIX it. *[Logo reveal]* The creator economy is broken. 99% of money goes to 1% of influencers. We're changing that. 28 days. Mark your calendars."
If you like money, you will love Ad-X Live. Launching soon.
REEL #2 • 12:00 PM • 40 sec
"Our team spans multiple countries. Our mission is simple: Make sure talent gets paid."
"Here's what we believe: A chai wala in Varanasi making incredible content should earn the same as a model in Mumbai. Views should equal money. Period. No gatekeepers. No follower minimums. No nepotism. No 'right connections.' Just: Make content. Get views. Get paid. *[Show blurred product screens]* We've been building this for months. Our team across India and beyond. Working around the clock. Across time zones. Because this can't wait. 27 days until we change everything."
If you like money, you will love Ad-X Live. Launching soon.
REEL #3 • 3:00 PM • 45 sec
"We've seen talent wasted in 19 countries. That's why we're building this."
"Our founding team has traveled the world. Jakarta. Seoul. Copenhagen. Kuala Lumpur. Everywhere we went, we saw the same thing: INCREDIBLE talent. In small towns. In villages. People with world-class skills. But they never got the chance. Wrong zip code. Wrong connections. *[Show passion]* We can't fix every industry. But the creator economy? That we CAN fix. And we're throwing everything we have at it. From India. For the world. भारत से, दुनिया के लिए।"
If you like money, you will love Ad-X Live. Launching soon.
REEL #4 • 7:00 PM • 30 sec
"Day 1. The countdown begins. Here's what we're building..."
*[Show team working late - multiple people implied]* "Our team has been working around the clock. Different cities. Different time zones. Same mission. What we're building will let anyone - ANYONE - earn money from content. No follower limits. Views = money. Same rate for everyone. *[Show countdown: 27 days]* In 27 days, the creator economy changes forever. Tomorrow we'll tell you more."
If you like money, you will love Ad-X Live. Launching soon.
📅 DAY 2: THE SCALE
4 Reels
REEL #1 • 8:00 AM • 40 sec
"We're not a small startup hoping it works. We're here to WIN."
"Let me be clear about what Ad-X Live is: This isn't a side project. This isn't 'let's try and see.' We've invested heavily. We've assembled world-class talent. We've been building for months. We have the resources. We have the technology. We have the team. *[Confident look]* The only question is: Are YOU ready? Because when this launches... The creators who join early are the ones who win big. 26 days."
If you like money, you will love Ad-X Live. Launching soon.
REEL #2 • 12:00 PM • 35 sec
"Why we're building this from India - and why that matters..."
"People ask: Why India? Simple. India has MORE digital content creators than anywhere else. India has MORE untapped talent than anywhere else. India has been IGNORED by global platforms. We're not waiting for Silicon Valley to fix this. We're doing it ourselves. *[Pride moment]* Built in India. For Indians first. Then the world. This is what it looks like when India leads."
If you like money, you will love Ad-X Live. Launching soon.
REEL #3 • 3:00 PM • 40 sec
"Our team has been working across time zones. Here's a glimpse..."
*[Show multiple screens, calls, code, design - imply large team]* "When you build something this big... You need talent from everywhere. Engineering. Design. Product. Marketing. Operations. Content. Our team spans multiple cities. Multiple countries. Round-the-clock development. *[Show late night work + early morning work in different places]* While India sleeps, our product team is shipping features. While they sleep, we're testing. 24/7. For months. That's what serious looks like."
If you like money, you will love Ad-X Live. Launching soon.
REEL #4 • 7:00 PM • 30 sec
"Day 2 update: Something happened that confirmed we're on the right track..."
"Word is spreading. We got a message today from someone at a major platform. *[Show blurred screenshot]* 'Whatever you're building, everyone's watching.' Good. Let them watch. We're not here to compete. We're here to make the old way obsolete. 25 days."
If you like money, you will love Ad-X Live. Launching soon.
📅 DAYS 3-7: BUILDING ANTICIPATION
20 Reels
DAY 3 (4 Reels)
REEL 1: "The problem we're solving - why the creator economy is rigged" REEL 2: "Our investment in this: We're going all in. No half measures." REEL 3: "First brand partner reached out. The interest is insane." REEL 4: "Day 3: Beta testing begins. Our team is working around the clock."
DAY 4 (4 Reels)
REEL 1: "We're not copying anyone. This model doesn't exist anywhere." REEL 2: "Tier 2-3 India: The talent nobody's serving. We are." REEL 3: "Infrastructure update: What we've built behind the scenes." REEL 4: "Day 4: 10 beta testers live. Early results are incredible."
DAY 5 (4 Reels)
REEL 1: "Why existing platforms will hate us - we're disrupting their model" REEL 2: "Global team update: Working through the night across time zones" REEL 3: "The technology we've built: Verification, tracking, payments" REEL 4: "Day 5: Beta testers are already earning. Numbers coming soon."
DAY 6 (4 Reels)
REEL 1: "We've secured launch partnerships. Brands are lining up." REEL 2: "From India, with purpose: Why this matters beyond business" REEL 3: "The Founding Creator program: Early believers get rewarded" REEL 4: "Day 6: 20 beta testers. Results exceeding expectations."
DAY 7 (4 Reels)
REEL 1: "Week 1 complete. What we've built in 7 days of public journey." REEL 2: "The movement is growing. Waitlist numbers are insane." REEL 3: "Next week: We reveal more. The excitement is building." REEL 4: "Week 1 recap: 21 days to launch. India is watching."

▶️ YOUTUBE SHORTS (7 Complete)

DAY 1
55 sec
"We're building something from India that will change how creators get paid. Globally."
"This is Ad-X Live. Built in India. For the world. Here's what we believe: The creator economy is broken. 99% of money goes to 1% of influencers. Talent doesn't matter. Connections do. We're fixing that. Our model: Views = Money. Same rate for everyone. No minimums. No gatekeepers. We've assembled a team spanning multiple countries. We've been building for months. We're investing heavily. This isn't a side project. This is a mission. In 28 days, we launch publicly. The chai wala in Varanasi. The student in Gorakhpur. The housewife in Chennai. They deserve to get paid for their talent. From India. For the world. We're changing everything. Subscribe. 28 days."
DAY 2-7
6 Shorts
DAY 2: "Why we're building from India - and why that's our advantage" DAY 3: "Our team across countries, working around the clock" DAY 4: "The problem we're solving - creator economy deep dive" DAY 5: "Beta testing live - early results are incredible" DAY 6: "The infrastructure behind this - what we've built" DAY 7: "Week 1 complete - 21 days to launch"

💼 LINKEDIN POSTS (7 Complete)

DAY 1
Full Post
We're announcing something we've been building for months. Ad-X Live: A platform to fix the broken creator economy. -------- THE PROBLEM: ₹15,000 crore spent annually on influencer marketing in India. 99% goes to 1% of creators. Based on followers and connections - not talent. A chai wala making incredible content? ₹0. A privileged influencer with connections? ₹10 lakhs. -------- OUR SOLUTION: Views = Money. Same rate for everyone. No follower minimums. No gatekeepers. Performance-based payouts. -------- WHAT WE'VE BUILT: • Team spanning multiple countries • Months of development • Significant investment • Infrastructure for scale We're not a small startup "hoping it works." We're here to WIN. -------- Built in India. For the world. We've seen talent wasted everywhere - from Jakarta to Copenhagen. The creator economy is global, but opportunity isn't equally distributed. We're changing that. From India. 28 days to launch. Follow for updates. #CreatorEconomy #StartupIndia #MadeInIndia
DAY 2-7
6 Posts
DAY 2: "Why we're building from India - the strategic advantage" DAY 3: "The team behind Ad-X Live - global talent, Indian mission" DAY 4: "The creator economy problem - data-driven breakdown" DAY 5: "Our technology stack - what we've built" DAY 6: "Early beta results - validation of the thesis" DAY 7: "Week 1 learnings - the response has been incredible"

🐦 TWITTER THREADS (7 Complete)

DAY 1
12 tweets
1/ We've been building something for months. Today we announce it: Ad-X Live. Built in India. For the world. 🧵 2/ THE PROBLEM: Creator economy = ₹15,000 crore/year in India. 99% goes to 1% of influencers. Based on followers. Not talent. 3/ A chai wala making incredible content? Gets ₹0. A connected influencer? Gets ₹10 lakhs. How is that fair? 4/ OUR SOLUTION: Ad-X Live Views = Money. Same rate for everyone. No follower minimums. No gatekeepers. 5/ We've assembled a team spanning multiple countries. We've invested heavily. We've been building for months. 6/ This isn't a side project. This is a mission. 7/ Built in India. For Indians first. Then the world. We're not waiting for Silicon Valley. We're doing it ourselves. 8/ भारत से, दुनिया के लिए। From India, for the world. 9/ 28 days to launch. Early believers get Founding Creator status. First 10,000 only. 10/ The talent in Tier 2-3 India has been ignored long enough. That ends with us. 11/ Follow for daily updates. We're documenting everything. 12/ The creator economy is about to change. And it's happening from India. Let's go. 🇮🇳
DAY 2-7
6 Threads
DAY 2: "Why building from India is our advantage (thread)" DAY 3: "Our global team, Indian mission (thread)" DAY 4: "The creator economy is broken - here's the data (thread)" DAY 5: "Beta testing begins - early signals (thread)" DAY 6: "The infrastructure we've built (thread)" DAY 7: "Week 1 numbers: Followers, waitlist, interest (thread)"