📱 Instagram Week 3 - FULL SCRIPTS

"Influencer with 1M followers charges ₹5 lakhs per post. Let's do the math: → 1M followers → 10% see it (algorithm limits) → 100K impressions → 1% engage → 1,000 people actually interested Cost per interested person: ₹500 Now let's do Ad-X Live: → Same ₹5 lakhs budget → 500 creators at ₹1,000 each → Each gets average 5K views → Total: 25,00,000 impressions → 1% engage = 25,000 interested people Cost per interested person: ₹20 Same budget. 25x more engaged people. The math doesn't lie. Traditional influencer marketing is a scam."

"Biryani Blues - Bangalore. Their plan: Pay ₹5 lakhs to a food influencer. Expected: 200K views, 1 video. What I suggested: Same budget on Ad-X Live. RESULTS after 2 weeks: → 187 local creators participated → 823 total videos created → 42 LAKH total views → 12,000+ new Instagram followers → 340% increase in weekend orders Cost: ₹30,000 (we gave the rest back) Wait, ₹30,000? Yes. They only paid for views delivered. 42L views at ₹0.007 per view. The influencer would have cost ₹5L for 200K views. We delivered 42L views for ₹30K. 210x more efficient."

"TOTAL CREATORS: 32,400 (crossed 30K!) ACTIVE CAMPAIGNS: 94 TOTAL PAID OUT: ₹48.7 lakhs (almost ₹50L!) Top cities this week: #1 Lucknow (overtook Jaipur!) #2 Jaipur #3 Hyderabad #4 Pune #5 Indore (NEW!) Emerging pattern: Tier 2 cities are DOMINATING. Why? Less competition. More authentic content. Mumbai creators: 8% of signups Mumbai earnings: 4% of total The future of content is NOT in metros. It's in real India."

"₹2,00,000. Double Week 2. NEW STRUCTURE: 🥇 1st: ₹50,000 🥈 2nd: ₹35,000 🥉 3rd: ₹25,000 4th-10th: ₹10,000 each CATEGORY BONUSES (₹10K each): → Best Food → Best Tech → Best Local Business → Best Comedy → Most Improved NEW RULE: Maximum 3 campaigns per creator. Focus > Quantity. Starts Saturday 6 AM. Ends Sunday 8 PM. 48 hours. ₹2 lakhs. Your move."

"I've competed in Indonesia, Malaysia, Thailand, Denmark, Japan, Korea, China... 19 countries. 15 years. Hundreds of opponents. Here's what I learned: Talent is EVERYWHERE. The kid from a tiny village in Indonesia? Played better than players from rich families. The Danish player from a small town? World-class footwork. The Thai player who couldn't afford coaching? Self-taught genius. Talent doesn't follow money. Talent doesn't follow borders. Talent doesn't follow opportunity. Because opportunity is rare. That Danish kid? He got noticed. The Indonesian village kid? Never made it. Same talent. Different zip codes. I built Ad-X Live to fix that. On our platform: → Gorakhpur = Mumbai → Lucknow = London → Your city = Any city Views = Money. That's the only metric."

"His name is Rahul. 22 years old. Indore. His father is a government clerk. Monthly salary: ₹28,000 Rahul's Ad-X Live earnings (3 weeks): ₹31,400 He didn't tell his father at first. Scared it would seem 'not real.' Then he showed the bank statement. His father's reaction? He cried. Not from sadness. From pride. His son figured out something he never could: How to make the internet work FOR him. This is generational change. Parents worked for money. This generation makes money work."

"HEADLINE: 'Former badminton champion builds platform paying thousands of creators with zero marketing spend' Key quotes from the article: 'Ad-X Live has onboarded 30,000+ creators in 16 days without spending a single rupee on paid marketing.' 'The platform has paid out nearly ₹50 lakhs to creators, with top earners making over ₹50,000.' 'Founder's sports background brings unique discipline to startup execution.' This is just the beginning. Week 4 target: ₹1 crore total payout. Week 8 target: National media coverage. Week 12 target: 1 lakh creators."

"Tomorrow 6 AM. ₹2 lakhs on the line. TONIGHT: 1. Pick your 2-3 campaigns (max 3 allowed) 2. Research each brand 3. Write 15 video concepts per brand 4. Charge all devices 5. Set 5:30 AM alarm TOMORROW STRATEGY: Hour 1: Post first 2 videos Hour 2-4: Post every 90 minutes All day: Reply to EVERY comment fast Amit won ₹30K last week. He made 23 videos in 60 hours. Can you match that energy?"

"CURRENT LEADERBOARD (2 hours): #1: 22,400 views (Amit - Gorakhpur - BACK!) #2: 18,100 views (Mumbai) #3: 15,800 views (Jaipur) #4: 14,200 views (Lucknow) #5: 12,600 views (Hyderabad) Amit woke up at 5 AM. Posted his first video at 6:01 AM. Already has 4 videos out. The defending champion is NOT playing. But 46 hours remain. Question: Can anyone dethrone the king?"

"MIDDAY LEADERBOARD: #1: 48,200 views (Amit - Gorakhpur) #2: 44,800 views (NEW - Sneha from Pune!) #3: 38,400 views (Mumbai) #4: 35,100 views (Jaipur) #5: 31,600 views (Lucknow) WHO IS SNEHA? 22 years old. Engineering student. Never participated in a challenge before. Posted 8 videos in 6 hours. All tech review content. She's 3,400 views behind Amit. That's ONE video. The queen is coming for the king's crown."

"AMIT (Gorakhpur - #1): Strategy: Street food reviews Hook style: 'POV: You find the best [food]' Secret: Shoots in crowded markets (noise = authenticity) SNEHA (Pune - #2): Strategy: Tech unboxing/reviews Hook style: Questions ('Should you buy THIS?') Secret: Talks to camera like a friend, not an influencer MUMBAI CREATOR (#3): Strategy: Local hidden gems Hook style: Challenges ('Bet you didn't know this place') Secret: Beautiful B-roll + fast cuts All three: AUTHENTIC. Not trying to be polished."

"EVENING LEADERBOARD: #1: 72,400 views (SNEHA - Pune - NEW LEADER!) #2: 71,600 views (Amit - Gorakhpur) #3: 58,200 views (Mumbai) #4: 52,400 views (Jaipur) #5: 48,100 views (Lucknow) Sneha passed Amit 20 minutes ago. Her last video? 18K views in 2 hours. Tech review of a ₹500 gadget. Amit is FIGHTING BACK. Just posted 2 new videos. Gap: 800 views. 34 hours left. This is WAR."

"MORNING LEADERBOARD: #1: 98,400 views (AMIT - back on top!) #2: 94,200 views (Sneha - dropped overnight) #3: 78,600 views (Mumbai) #4: 71,200 views (Jaipur) #5: 65,800 views (Lucknow) What happened? Amit posted at 11 PM, 2 AM, AND 5 AM. He didn't sleep. Sneha slept from 12-6 AM. Lost the lead while sleeping. Amit's message to me: 'Sleep is for after I win. Right now, I'm fighting.' 22 hours left. 4,200 view gap."

"Sneha's message: 'I've never won anything in my life. In school, I was average. In college, I'm invisible. But right now, 5,000 people just validated that I have something valuable to say. Even if I don't win, something changed in me. I know I can create. I know it matters. I know I have a voice.' *[Pause]* She's 22. Engineering student. Nobody knew her name yesterday. Today, she's #2 in a ₹2L challenge. Win or lose, Sneha already won something bigger."

"AFTERNOON LEADERBOARD: #1: 118,200 views (Amit - Gorakhpur) #2: 116,800 views (Sneha - Pune) #3: 94,400 views (Mumbai) #4: 82,600 views (Jaipur) #5: 76,200 views (Lucknow) GAP: 1,400 views! Sneha woke up. Coffee. Posted 5 videos since morning. She's CLOSING the gap. Amit is responding. 3 new videos in 2 hours. 8 hours. 1,400 views. ONE viral video changes everything."

"FINAL HOUR LEADERBOARD: #1: 142,600 views (AMIT - Gorakhpur) #2: 141,200 views (Sneha - Pune) #3: 112,400 views (Mumbai) GAP BETWEEN 1 AND 2: 1,400 VIEWS! Both are posting right now. Both are refreshing every minute. Both have family watching. In Gorakhpur, Amit's father is sitting next to him. In Pune, Sneha's roommates are making videos for her channel. This is bigger than ₹50,000. This is pride. This is identity. This is everything. Challenge ends in 60 minutes."

"FINAL STANDINGS: 🥇 FIRST PLACE: AMIT from Gorakhpur (AGAIN!) → 148,200 views → ₹50,000 prize → Made 28 videos in 48 hours → Slept 4 hours total 🥈 SECOND: Sneha (Pune) - 147,400 views - ₹35,000 🥉 THIRD: Rahul (Mumbai) - 118,600 views - ₹25,000 AMIT WON BY 800 VIEWS! That's 0.5% difference. Amit's reaction on call: 'I can't believe it. 800 views. If Sneha had posted one more video...' Sneha's reaction: 'I lost, but I found myself. ₹35,000 is more than I've ever earned. And I'm just getting started.' BOTH are winners."

"Amit's plan: ₹80,000 total earnings across 2 challenges. His budget: → ₹20,000 to his parents (first time giving parents money) → ₹15,000 for a better phone (current one keeps crashing) → ₹10,000 saved for emergency fund → ₹35,000 reinvested in content (ring light, mic, props) He's not spending it on luxury. He's building infrastructure. His goal? 'I want to earn ₹1 lakh per month by June. Ad-X Live is my full-time job now.' From Gorakhpur to ₹1L/month. That's the dream."

"WEEK 3 REPORT: Creators: 45,200 (up from 24,800) Total paid: ₹72.4 lakhs Average per creator: ₹1,602 ₹2L Challenge stats: → 6,847 participants → ₹2,00,000 distributed → Champion: Amit (back-to-back!) Milestone: WE'RE ₹27.6 LAKHS AWAY FROM ₹1 CRORE TOTAL PAYOUT! Week 4 goal: Cross ₹1 crore. It's happening."

"₹5,00,000. FIVE LAKHS. Our biggest ever. 🥇 FIRST PRIZE: ₹1,00,000 (ONE LAKH!) 🥈 SECOND: ₹60,000 🥉 THIRD: ₹40,000 4th-10th: ₹20,000 each 11th-20th: ₹10,000 each CATEGORY PRIZES (₹15K each): → Food → Tech → Local Business → Comedy → Education SPECIAL: Dark Horse Prize → If you've never been Top 20 and break in: ₹25,000 bonus Starts: FRIDAY 6 AM Ends: SUNDAY 8 PM 72 hours. ₹5 lakhs. Can Amit three-peat? Or does a new champion rise?"

"5:00 AM - Wake up, cold shower 5:30 - Check overnight metrics, reply to urgent DMs 6:00 - Content creation (4 videos minimum) 8:00 - Team standup call 9:00-12:00 - Product work (bugs, features) 12:00-1:00 - Lunch + creator calls 1:00-4:00 - Brand partnerships, meetings 4:00-5:00 - Content for evening posts 5:00-7:00 - Community engagement (comment replies) 7:00-8:00 - Dinner 8:00-10:00 - Planning tomorrow + learning 10:00 - Sleep 17 hours/day. 7 days/week. This is my championship final. Same intensity as sports. Different arena."

"Got a message: 'Hi, I'm from Sequoia India. Can we talk?' My heart stopped. Sequoia funded: Byju's, Zomato, MPL, Meesho. They saw our numbers. The call is this week. I'm not going to lie - I'm nervous. But here's what I know: Whether they invest or not, we're building something REAL. 45,000 people are earning money they couldn't before. THAT doesn't need VC validation. (But the money would help us grow faster.)"

"Instagram followers: 67,000 YouTube subscribers: 12,000 Twitter followers: 8,400 Combined: 87,400 followers Goal by Day 30: 100,000 on Instagram alone. We need 33,000 more in 10 days. That's 3,300 per day. Current growth: 4,100/day average. WE'RE ON TRACK. When we hit 100K, I'm doing something special: ₹10 LAKH giveaway to top 100 creators. More on that soon."

"MY 4-DAY PREP: TODAY (Monday): → Pick 2-3 campaigns (max allowed) → Study each brand deeply TUESDAY: → Write 40 video concepts (20 per campaign) → Organize by hook type WEDNESDAY: → Pre-shoot 15-20 videos → Edit 10 and save as drafts THURSDAY: → Final prep, rest → Early sleep, alarm at 5:30 AM FRIDAY 6 AM: → Post first video at 6:01 → Don't stop until Sunday 8 PM Winner last time made 28 videos. This time? Aim for 35+. ₹1 LAKH first prize. Worth the hustle."

"Sneha's message: 'After the challenge, 3 brands directly messaged me asking for collaborations. BRANDS. REACHING OUT TO ME. I'm a nobody engineering student from Pune. One brand is offering ₹15,000 for 5 videos. Another ₹8,000 for 3 videos. Third is negotiating. That's potentially ₹23,000+ OUTSIDE the challenge. Because of 48 hours of hard work, I now have a reputation. Companies know my name. They've seen my work. This is the real prize.' Sneha 'lost' ₹2L Challenge. But she won something bigger: A CAREER."

"WHAT I GOT RIGHT: ✅ Challenges (3x engagement) ✅ Tier 2-3 focus (less competition, more gratitude) ✅ Transparency (real numbers build trust) ✅ Creator stories (emotional connection) WHAT I GOT WRONG: ❌ Underestimated support needed (hiring 2 people this week) ❌ App bugs causing friction (fixing 24/7) ❌ Didn't engage enough early (now reply to everything) LEARNING: Build in public = accountable to thousands. When I mess up, they tell me. That's a feature, not a bug."

"21-DAY TOTALS: Creators: 52,400 Total paid: ₹72.4 lakhs Campaigns completed: 142 Challenge payouts: ₹3.5 lakhs Regular payouts: ₹68.9 lakhs Top city: Lucknow Top category: Food Top earner overall: Amit (₹87,000 total) 9 days to ₹1 crore. Need ₹27.6 lakhs more. At current pace: We'll hit ₹1.05 crore by Day 30. History."

"WEEK 4 PREVIEW: 📅 Wednesday: Referral program launch 📅 Thursday: ₹5L Challenge prep 📅 Friday-Sunday: ₹5L CHALLENGE (72 hours!) 📅 Next Wednesday: 100K follower celebration 📅 Next Thursday: ₹1 CRORE milestone celebration SPECIAL ANNOUNCEMENTS COMING: → ₹10 lakh giveaway at 100K → Potential VC funding news → Celebrity partnerships (maybe?) This is the FINALE week. Everything we've built leads to this."